Senior creative strategist and digital designer with multidisciplinary expertise across brand, marketing, and digital experience design. Leads cross-functional collaboration across design, product, and marketing teams to deliver cohesive visual systems and user-centered experiences across enterprise and high-volume environments.
- Concept-to-Execution Design Leadership: Move from abstract or complex ideas into production-ready visual solutions across print, digital, and web environments.
- Brand & Visual System Leadership: Develop and maintain cohesive visual systems across multi-channel brand touchpoints.
- Scalable Visual Systems for Marketing & Growth: Build flexible design systems supporting campaigns, communications, and institutional initiatives.
- Human-Centered & Accessible Design Practice: Apply usability, accessibility, and inclusive design principles to visual and interaction work.
- High-Trust, Fast-Paced Environments: Operate in agency, institutional, and cross-functional settings with shifting priorities and deadlines.
- Adaptive Cross-Team Collaboration: Work independently or cross-functionally across leadership, partnership, or execution contexts.
- Modern Design & Collaboration Tools: Work across industry-standard design, prototyping, CMS, and collaboration platforms in evolving workflows.
- Cornell University — User Experience Design Certificate
- Deque University — Accessibility Fundamentals & ADA Guidelines
- Agile Fundamentals — Scrum, Kanban, Scrumban
- AIGA, Type Directors Club, GDUSA, ADC Philadelphia, American Center for Design — recognitions
education
University of Illinois at Urbana-Champaign
BFA, Graphic Design
Wolverhampton University
CoC, Graphic Design
PNC BANK
Assistant Vice President, Experience Design Senior Lead – 2022-2024
- Led UX designers within a multi-product enterprise environment, contributing to a large-scale online banking experience and multiple concurrent digital initiatives
- Partnered across product, research, and accessibility teams to define and execute UX direction across enterprise systems
- Contributed to UX governance and design review processes supporting consistency across enterprise standards
- Developed reusable UX patterns and frameworks used across teams to improve consistency and execution
- Integrated accessibility and inclusive design practices into enterprise UX workflows
- Translated complex product, financial, and technical concepts into clear visual and interaction models supporting enterprise UX clarity
- Operated across shifting priorities and concurrent delivery streams within enterprise Agile environments
JOHN AND KIRA’S CHOCOLATES
Art Director, Graphic and Web Designer – 2015-2017
- Owned end-to-end design and e-commerce experience for a single-brand business supporting continuous marketing and product visibility
- Led full redesign and overhaul of e-commerce platform with a small development team, expanding off-the-shelf system capabilities
- Delivered bespoke design across web, email, packaging, and campaign channels
- Managed high-frequency campaign output alongside a year-long platform redesign initiative
- Partnered directly with developers to align design and implementation across the e-commerce experience
1DIGITAL AGENCY
Creative Director, Digital Design Manager – 2019-2022
- Led design across 4–5 concurrent ecommerce client accounts weekly, spanning branding, UX/UI, marketing, and platform migrations
- Directed end-to-end creative execution, partnering with clients and developers to translate strategy into delivered digital solutions
- Built and maintained reusable design templates and modular systems enabling scalable multi-client production
- Produced structured multi-page layouts and marketing deliverables under tight deadlines, supporting high-volume client deliverables
- Managed fast-paced production cycles across multiple projects with tight deadlines and shifting priorities
- Collaborated with engineering teams on e-commerce implementations to align design intent with technical execution
THE WHARTON SCHOOL (UPENN)
Art Director, Principal Graphic and Digital Designer – 2006-2015
- Led design execution across a large academic institution supporting multiple internal groups including undergraduate, graduate, executive education, and faculty
- Maintained and evolved institutional brand systems across high-visibility communications and initiatives
- Developed and enforced reusable design standards, templates, and brand guidelines across distributed teams
- Designed high-volume, multi-page institutional communications and reports requiring structured layout, clarity, and consistency
- Delivered end-to-end creative across print and digital channels for academic and institutional communications
- Operated within structured, governance-heavy timelines while supporting periodic high-urgency deadlines
ECHO COMMUNICATIONS DESIGN
Principal, Creative Strategist, Art Director, Digital Designer – Current
- Independent creative practice spanning brand, digital, and marketing design across variable client engagements and self-directed projects
- Developed brand systems, visual identities, and campaign concepts across a wide range of scopes and timelines
- Applied human-centered design across UX/UI, web, and multi-channel marketing work
- Created flexible design approaches and reusable visual systems adapted to diverse client needs
- Delivered end-to-end creative work from strategy through execution across brand and digital touchpoints
INDEPENDENCE BLUE CROSS
Principal Graphic / Web Designer – 2002-2005
- Managed 2–3 concurrent projects weekly across balanced print and web deliverables supporting product marketing and service communication
- Owned end-to-end design execution from concept through delivery across customer-facing and internal communications
- Developed reusable templates and design standards alongside bespoke solutions
- Designed multi-page communications for a regional healthcare audience (PA, NJ, DE)
- Translated healthcare-related content into clear visual formats for targeted audience segments
- Collaborated with cross-functional teams (~12) including developers on early web initiatives
- Coordinated with multiple vendors supporting print production and distribution
- UX/UI Design; Human-Centered Design; Responsive Web Design
- Mobile-First Design; Front-End eCommerce Design; Landing Pages
- Design Systems; Component Libraries; Scalable Templates
- Wireframing; Site Mapping; Interactive Prototyping
- Email Marketing; Social Campaign Creative; Digital Advertising
- User Research Support; Usability Evaluation; Accessibility Practices
- CMS Platforms (WordPress, Shopify, Magento, WooCommerce)
- Cross-Channel Brand Consistency; Conversion-Aware Design
- Brand Identity Systems; Visual Standards; Art Direction
- Marketing Campaigns; Integrated Multi-Channel Creative
- Annual Reports; Institutional Communications; Publications
- Packaging; Product Literature; Sales & Marketing Collateral
- Direct Mail; Newsletters; Presentation & Proposal Design
- Environmental Graphics; POP Displays; Event & Promotional Materials
- Information Design; Diagrammatic Communication; Data Visualization
- Print Production Coordination; Vendor Collaboration; Production Workflows
- Figma, Adobe Creative Cloud, Sketch, InVision, Affinity
- WordPress, Shopify, Magento, BigCommerce, WooCommerce
- Microsoft Word, PowerPoint (document and presentation production)
- Jira, Confluence, Asana, Trello, Podio
- Responsive Design, Mobile-First, HTML, CSS
“Art brings a strong mix of systems thinking, creative judgment, and steady leadership. He’s particularly good at bringing clarity to complex situations—setting up practical workflows, helping people across different roles stay aligned, and moving work smoothly from early ideas through to completion. He balances care for people with clear expectations, which makes collaboration easier and outcomes more reliable.”
“Art is a highly conceptual designer with a distinctive approach to
branding that consistently delivers meaningful differentiation. He moves
fluidly from concept through execution, leading comprehensive programs
across packaging, identity, collateral, point-of-purchase, and
interactive media. His work reflects both strategic depth and meticulous
execution across all phases of the design process.”
“Art delivers excellent design with efficiency and structure, directly supporting strong business outcomes. He consistently approaches design challenges with clear judgment and the client’s best interests at the center.”
