Annual Report

“Building blocks” was Advanta’s year-end message to its shareholders. It was also a internal focus for moving forward. The design took a literal direction and ran with building blocks. The messages respresented as visual puns in the photography were layered onto the simple physical blocks—further building on the creative conceit. The scale of the blocks was expressed in a surprising context with custom-built, chest-height blocks juxtaposed against Advanta’s officers in their group photo.